Toop, Alan <br/><br/>
European sales promotion /  great campaigns in action 
Alan Toop 
 - London  Kogan Page  1992 
 - 208p.  ill.  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0749404361  RM99.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Europe<br/>Sales promotion