Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 10th ed. 
 - Upper Saddle River, NJ ;  [London]  Pearson/Prentice Hall  2004 
 - xxix, 661p.  ill.  28cm. 
<br/><br/>Includes bibliography references and index 
<br/><br/><label>ISBN: </label>0131212761  RM25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing