TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0131212761
PY  - 2004///
CY  - Upper Saddle River, NJ, [London]
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliography references and index
ER  -