Jefkins, Frank William <br/><br/>
Public relations for marketing management / 
Frank Jefkins 
 - London  The Macmillan Press  1983 
 - ix, 182p.  ill.  22cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0333359151  RM31.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations