Alreck, Pamela L. The survey research handbook / Pamela L. Alreck, Robert B. Settle - Chicago Irwin 1995 - xxvi, 470p. ill. 24cm. - The Irwin series in marketing . Includes index ISBN: 0256103216 RM107.45 Subjects--Topical Terms: Social surveys--Handbooks, manuals, etc.