McDonald,William J., <br/><br/>
Direct marketing /  an integrated approach 
William J.McDonald. 
 - Boston  Irwin/McGraw-Hill  1998 
 - xviii,532p.  ill.  25cm 
<br/><br/><label>ISBN: </label>0071159517  RM152.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Direct marketing--Case studies.