Wit, Bob de <br/><br/>
Strategy /  process, content, context  an international perspective 
Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens 
 - 2nd ed. 
 - London ;  Boston  International Thomson Business Press  1998 
 - xvi, 1252p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0861521391  RM185.42 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>International business enterprises