Cravens, David W. <br/><br/>
Marketing / 
David W. Cravens, Robert B. Woodruff 
 - Reading, Mass.  Addison-Wesley Pub.  1986 
 - xxiii, 818 p.  ill.  29cm. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>0201108402  RM106.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing