Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications /  a European perspective 
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 
 - 3rd ed. 
 - New York  Prentice Hall  2006 
 - x, 610p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273706934  RM353.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing--Europe