TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Bergh,Joeri van den
AU  - Geuens,Maggie
TI  - Marketing communications: a European perspective
SN  - 0273706934
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Advertising
KW  - Communication in marketing
KW  - Europe
N1  - Includes bibliographical references and index
ER  -