Lusch, Robert F. <br/><br/>
Principles of marketing / 
Robert F. Lusch, Virginia N. Lusch 
 - Boston, Mass.  Kent Pub.  1987 
 - xxvi, 757p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0534038972  RM61.36 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing