TY  - BOOK
AU  - Aaker,David A.
AU  - Batra,Rajeev
AU  - Myers,John G.
TI  - Advertising management
SN  - 0130091502
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - Management
N1  - Includes index
ER  -