Davies, Adrian <br/><br/>
The strategic role of marketing /  understanding why marketing should be central to your business strategy 
Adrian Davies 
 - London ;  New York  McGraw-Hill Book  1995 
 - ix, 205p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0077078543  RM215.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning