TY  - BOOK
AU  - Davies,Adrian
TI  - The strategic role of marketing: understanding why marketing should be central to your business strategy
SN  - 0077078543
PY  - 1995///
CY  - London, New York
PB  - McGraw-Hill Book
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -