Lane, W. Ronald  1940- <br/><br/>
Kleppner's advertising procedure / 
W. Ronald Lane, Karen Whitenill King, Tom Reichert 
 - 18th.ed. 
 - Boston  Prentice Hall  2011 
 - xx, 817p.  ill.  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0136110827  RM639.11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising