TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Reichert,Tom
TI  - Kleppner's advertising procedure
SN  - 0136110827
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -