Hawkins, Del I. <br/><br/>
Consumer behavior /  Building marketing strategy 
Del I. Hawkins, David L. Mothersbaugh 
 - 11th ed. 
 - Boston  McGraw-Hill/Irwin  2010 
 - xvii, 778p.  ill.  26cm. 
<br/><br/><label>ISBN: </label>9780077294106  RM606.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior