Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russel S. Winer 
 - 4th ed. 
 - Boston  McGraw-Hill  2005 
 - xvi, 494p.  ill.  24cm. 
<br/><br/>Includes and index 
<br/><br/><label>ISBN: </label>0071238328  RM52.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management