Tuckwell, Keith J. <br/><br/>
Intergrated marketing communications /  strategic planning perspectives 
Keith J. Tuckwell 
 - 3rd.ed. 
 - Toronto  Pearson Canada  2011 
 - xvi, 440p.  ill.  27cm. 
<br/><br/>Includes bibliography Includes index 
<br/><br/><label>ISBN: </label>9780137140749  RM314.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication In Marketing