Luther, William M. <br/><br/>
The marketing plan /  How to prepare and implement it 
William M. Luther. 
 - 4th. ed. 
 - New York  AMACOM.  2011. 
 - xi, 292p.  ill.  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0814416934  RM67.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.