The big book of marketing / 
edited by Anthony G. Bennett 
 - New York  McGraw-Hill  2010 
 - xv, 464p.  ill.  23cm. 
<br/><br/> Lessons and best practices from the World's greatest companies 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071621250  RM92.47 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies