TY  - BOOK
AU  - Bennett,Anthony G.
TI  - The big book of marketing
SN  - 9780071621250
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Lessons and best practices from the World's greatest companies; Includes bibliographical references and index
ER  -