Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L. Kurtz 
 - 2011 update ed. 
 - Australia  South-Western Cengage Learning  2011 
 - xxxii, 670p.  ill.  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538746890  RM529.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing