Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 14th ed. 
 - Boston  Pearson Prentice Hall  2012 
 - xxiv, 613p.  ill.  29cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132167123  RM671.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing