Zeithaml, Valarie A. <br/><br/>
Services marketing / 
Valarie A. Zeithaml, Mary Jo Bitner 
 - New York  McGraw Hill  1996 
 - xx, 700p.  ill., maps  25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070782504  RM364.08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing.<br/>Service industries--Marketing