Kotler, Philip <br/><br/>
Marketing management /  analysis, planning, implementation, and control 
Philip Kotler 
 - 8th ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1994 
 - xxix, 801p.  ill. (some col.), col. map  27cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0137228511  RM249.81 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management