Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 10th ed. 
 - Upper Saddle River, NJ  Prentice Hall  2004 
 - xxix, 661p.  ill.  29cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131018612  RM235.70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing