Shimp, Terence A. <br/><br/>
Promotion management & marketing communications / 
Terence A. Shimp 
 - 3rd ed. 
 - Fort Worth  Dryden Press  1993 
 - xxii, 682p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030767482  RM299.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Direct marketing<br/>Communication in marketing<br/>Sales promotion