TY  - BOOK
AU  - Shimp,Terence A.
TI  - Promotion management & marketing communications
SN  - 0030767482
PY  - 1993///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising
KW  - Direct marketing
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -