TY  - BOOK
AU  - Ball,Donald A.
AU  - McCulloch,Wendell H.
TI  - International business: the challenge of global competition
SN  - 0071540067
PY  - 1998///
CY  - Boston, MA
PB  - Irwin/McGraw-Hill
KW  - International business enterprises
KW  - Management
KW  - International economic relations
N1  - Includes bibliographical references and index
ER  -