Jain, Subhash C. <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain 
 - 2nd ed. 
 - Cincinnati  South-Western Pub. Co.  1985 
 - xiv, 962p.  ill  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538191309  RM143.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management