TY  - BOOK
AU  - Kerin,Roger A.
AU  - Berkowitz,Eric N.
AU  - Hartley,Steven W.
TI  - Marketing
SN  - 0072828803
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 673-700) and indexes
ER  -