Arens, William F <br/><br/>
Contemporary adversiting and integrated marketing communications / 
William F Arens 
 - 14th ed. 
 - New York  Mc Graw-Hill  2013 
 - xxxix, 678p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780078028953  RM371.28 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising