Hawkins, Del  I. <br/><br/>
Consumer behavior /  building marketing strategy 
Del. I. Hawkins, David L. Mothersbaugh 
 - 12th.ed. 
 - New York  Mc Graw Hill  2013 
 -  ill.  26cm.  1cd Rom [4 3/4 in.] 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780073530048  RM664.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Consumer behavior--United States--Case studies<br/>Market surveys--United States