TY  - BOOK
AU  - Hawkins,Del  I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy
SN  - 9780073530048
PY  - 2013///
CY  - New York
PB  - Mc Graw Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
N1  - Includes index
ER  -