Malhotra, Naresh K. <br/><br/>
Basic marketing research /  integration of social media 
Naresh K. Malhotra 
 - 4th.ed 
 - Boston  Pearson  2012 
 - xxxii, 640p.  ill.  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132544481  RM640.46  RM107.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research