Armstrong, Gary <br/><br/>
Marketing /  an introduction 
Gary Armstrong, Philip Kotler 
 - Boston  Prentice Hall  2013 
 - iv. (various paging)  ill.  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132744034  RM535.08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing