Zeithaml, Valarie A. <br/><br/>
Services marketing /  integrating customer focus across the firm 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 4th ed. 
 - Boston  McGraw-Hill/Irwin  2006 
 - xxvii, 708p.  ill., map  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072961945  RM383.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries--Marketing