TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm
SN  - 0072961945
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Customer services
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -