TY  - BOOK
AU  - Mason,Joseph Barry
AU  - Ezell,Hazel F.
TI  - Marketing management
SN  - 0023769211
PY  - 1993///
CY  - New York
PB  - Maxwell Macmillan International
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -