TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram,Thomas N.
AU  - Laforge,Raymond W.
TI  - Marketing: Principles and perspectives
SN  - 9780071105859
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and index
ER  -