McDonald, Malcom <br/><br/>
Marketing plan: /  how to prepare them, how to use them 
Malcom McDonald, Hugh Wilson 
 - 7th ed 
 - United Kongdom:  John Wiley & Sons  2011 
 - xvi, 573p.  ill.  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470669976  RM175.89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management<br/>Marketing--planning