TY  - BOOK
AU  - McDonald, Malcom
AU  - Wilson,Hugh
TI  - Marketing plan:: how to prepare them, how to use them
SN  - 9780470669976
PY  - 2011///
CY  - United Kongdom
PB  - John Wiley & Sons
KW  - Marketing
KW  - management
KW  - planning
N1  - Includes bibliographical references and index
ER  -