Hollensen, Svend <br/><br/>
Marketing management /  a relationship approach 
Svend Hollenson 
 - 2nd ed 
 - New York  Pearson Education  2010 
 - xxv, 656p.  ill.  27cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780273706830  RM251.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--case studies<br/>Marketing management<br/>Relationship