Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 14th ed. 
 - New York  McGraw-Hill/Irwin  2013 
 - xxx, 772p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780071318389  RM75.36 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising