TY  - BOOK
AU  - Arens, William F.
AU  - Arens,Christian
AU  - F.Weigold,Michael
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071318389
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -