Armstrong, Gary <br/><br/>
Marketing /  an introduction 
Gary Armstrong, Philip Kotler 
 - 12th ed. 
 - Boston  Pearson Education  2013 
 - xviii, 644p  ill  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780133451276  RM609.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing