Lovelock, Christopher H. <br/><br/>
Services marketing /  people, technology, strategy 
Christopher Lovelock, Jochen Wirtz 
 - 6th ed. 
 - Upper Saddle River, N.J.  Pearson/Prentice Hall  2007 
 - xx, 648p.  ill.  29cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132056763  RM66.65 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing