Zikmund, William G <br/><br/>
Effective marketing /  creating and keeping customers 
William G. Zikmund, Michael d'Amico 
 - 3rd ed 
 - Ohio  South-Western College  2002 
 - xxix, 553p.  col. ill.  28cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324125690  RM225.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Export marketing<br/>Marketing