TY  - BOOK
AU  - Zikmund, William G
AU  - D'Amico,Michael
TI  - Effective marketing: creating and keeping customers
SN  - 0324125690
PY  - 2002///
CY  - Ohio
PB  - South-Western College
KW  - Consumer behavior
KW  - Export marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -